Consumers are always interested in maintaining a youthful appearance, and as the global population’s median age increases, this market is increasingly expanding. Numerous studies have shown that gravity is not the only determinant of ageing, which is a complex process involving tissue atrophy and bone resorption. These two factors create a hollowing and sagging appearance with a loss of facial volume and contours which have a profound effect on the appearance of the mid face. Most people can see that they are looking older but do not recognize that volume loss is the reason that their face is beginning to “sink” and “sag”.

The Liquid Facelift is a facial contouring procedure that involves the use of strategically placed Anti-wrinkle Injections and dermal fillers around the face. This “injectable facelift” can create a younger, plumper look and address concerns like lines, wrinkles, volume loss and sagging. This “injectable facelift” has been making a noticeable impact in aesthetic medicine during the past few years. It is typically more subtle than surgery and an increasing number of individuals are trying liquid facelift procedures before traditional face lift and fat transfer procedures.